Fujifilm has a sense of humor. At its major press event today, company Vice President Takahashi made an unusual argument for the benefits of its professional mirrorless cameras over traditional DSLRs: he pointed out that DSLRs weigh 2 cans of beer more than Fujifilm flagship camera.
UK camera gear retailer Wex Photographic was at the event and snapped a photo of the slide during the presentation:
Vice President Takahashi makes best business case for CSC's ever! Carry more beer :D #5YearsOfXSeries #genius http://pic.twitter.com/9e6lznOlRm
— Wex Photographic (@wextweets) January 15, 2016
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Clever.
In case you missed it, Fujifilm used the event to announce its new X-Pro2, X-E2S, X70, and XF 100-400mm lens.
(via Wex Photographic via mirrorlessrumors)
Image credits: Photograph by Wex Photographic
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