Thursday, 20 October 2016

Dehaze Rebranded Focalmark, Brings Instagram Tag Suggestion to Mobile

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Earlier this year, 22-year-old London-based developer Nick Smith launched Dehaze, a web tool that suggests relevant Instagram hashtags given a genre and a location. After being well received by Instagram users, Smith has now rebranded the tool and launched it for both iOS and Android. Dehaze is now Focalmark.

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Still available as a web app as well, Focalmark has been improved based on user feedback. The data-driven, human-curated hashtag recommendations are now updated more often (the goal is weekly), and users can now select two genres before choosing a location (e.g. if you’re shooting “a portrait in a sunset“).

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There are also now over 50 new locations on the location step of the app.

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On both mobile and on the Web, the resulting list of hashtags can quickly be copied onto your clipboard for pasting into your Instagram photo caption.

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If you’d like to improve your usage of Instagram hashtags to grow your following organically, check out the free Focalmark app on iOS and Android, or visit the web tool.

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P.S. On the web, Display Purposes is a similar free tool that launched recently.

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