Nikon sure has a strange way of marketing its brand: one of its newest advertisements features a Fujifilm camera…
Photographer David McDonald spotted the curious advertisement while at Camera/Opticians in Belfast, Northern Ireland.
The ad shows a pair of glasses, what appears to be a Fujifilm X100, and the words “I See Our Heritage Through Nikon Spectacle Lenses.”
We’re not advertising experts, but we’re guessing this isn’t the best way to communicate the quality of your company’s cameras.
Image credits: Photo by David McDonald and used with permission
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