Monday, 1 February 2016

David Beckham’s Son Just Shot a Burberry Campaign, and Photographers Are Pissed

brooklynheader

We shared back in November 2015 that David Beckham’s 16-year-old son, Brooklyn, is considering pursuing a career in photography rather than follow in his father’s footsteps in the world of soccer.

Well, Brooklyn just took a huge step in that direction: he was hired to shoot a Burberry campaign this weekend.

Burberry commissioned the young photographer to shoot photos for its next fragrance campaign, and the photo shoot was broadcast live on social media (Instagram and Snapchat) on Saturday.

Excited to photograph the @Burberry campaign tomorrow. Watch it live on their Instagram & Snapchat 👻#THISISBRIT

A photo posted by Brooklyn Beckham (@brooklynbeckham) on Jan 29, 2016 at 5:00am PST

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Here are some behind-the-scenes glimpses at Brooklyn’s shoot:

On location, lining up the first shot @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 2:54am PST

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Arrived on set. Ready to 📸 for @Burberry. @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 1:19am PST

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Brooklyn in action 📸💘 | #THISISBRIT #brooklynbeckham #photographer #burberry

A photo posted by Leslie Limon (@leslielimon4) on Jan 30, 2016 at 2:25am PST

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forburberry

@Burberry Brit fragrances, photographed by @BrooklynBeckham Launching July 2016 #THISISBRIT

A video posted by Burberry (@burberry) on Jan 31, 2016 at 1:53am PST

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…and here are some of the photos that resulted:

First shot done @benmfrees @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 3:51am PST

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Rooftop with @LivMasonPearson for @Burberry @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 7:01am PST

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Shooting @Heliml96 for @Burberry Brit fragrances @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 7:56am PST

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Live in London with @Carvell_Conduah @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 9:23am PST

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Location change, shooting @maddiedemaine1 @BrooklynBeckham for #THISISBRIT

A photo posted by Burberry (@burberry) on Jan 30, 2016 at 9:56am PST

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The Guardian reports that photographers and other professionals in the fashion industry are furious with Burberry’s decision to hire Brooklyn over experienced photographers, calling the hiring “sheer nepotism.”

Photographer Chris Floyd says Brooklyn’s shoot is a “devaluation of photography.”

“David and Victoria Beckham represent sheer willpower and graft,” he tells The Guardian. “They represent hard work and then their 16-year-old year son comes along and it’s sheer nepotism. He hasn’t done it from hard work, which is counter-intuitive to what his parents represent. Part of me takes my hat off to Burberry and says that’s clever, but the photographer side of me says for god’s sake.”

Other photographers point out that Brooklyn likely had the entire process set up and ready for him so that he wouldn’t need any knowledge of doing photo shoots or lighting or cameras or Photoshop. Most aspiring photographers spend years assisting and rising the ranks in the industry in order to learn those skills, and those photographers aren’t happy that Brooklyn is starting directly at the top.

In addition to his famous family, Burberry was also attracted to Brooklyn by his reach: he has ~6 million Instagram followers in a young demographic that Burberry hopes to target.


Image credits: All photos by Brooklyn Beckham/Burberry/THISISBRIT

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